Home / The Reasons / Determining Marketing ROI
If your boss asked you today to produce some reports and analysis for your trade show marketing, would you have the answer at your disposal?
When it comes to Trade Show Success, you have to figure out the best way to determine marketing ROI. ManageMyTradeshows.com is here to help you make your trade shows cost effective.
Backed by years of industry experience and a dedicated team of experts we make sure that the small details are handled. This will help reduce costs as well as eliminate aggravation on the trade show floor.
By filling out your trade show forms correctly, you can save over 30%.
Are your trade show service forms filled out before the deadline?
Are you aware that your EAC (Exhibitor Appointed Contractor) Form and your Lead Retrieval form are due at different times than your Material Handling, Booth Cleaning, Carpeting, Floral and Electrical forms ?
Meeting these important deadlines will save money and time, allowing your trade show managers and coordinators the ability to turn their attention and time to all the other aspects of marketing.
Never miss a deadline again!
The keys to saving money on trade show freight are to ship to the advance warehouse and consolidating your shipments.
Do you know how many skids your trade show display, promotional items and literature fit on?
Did you know that if you have to ship a carton of literature from your office, it can cost as much as shipping an entire skid? Why pay $200.00 or more for a few boxes of literature when it can be included with your exhibit properties.
By following these guidelines and paying close attention to scheduling, we avoid burning up your budget when it comes to shipments & freight. No more overnight shipping charges. We have checks and balances to make sure that everything you need for your trade show is included and consolidated to help with cost savings.
This is money well spent, how many business cards do you have laying in the bottom of your briefcase?
Who will enter all those leads from the fish bowl into your database?
Over 80% of trade show attendee’s polled said they have never been contacted after the show ends?
Strike when the iron is hot.
These leads can be easily imported into our online event management software and followed up on while the lead is fresh. Why let your leads go dead? Isn’t this why you are exhibiting in the first place?
Calculating cost per lead you will see the effectiveness of online event management software.
By budgeting all your items, in conjuntion with lead analysis, you will begin to develop and define strategies for the future. You may be surprised at the results and draw different conclusions than you anticipated.
You will be able to see which shows are the most effective for your goals. Whether it’s national, regional or smaller trade shows, you will be able to judge by the results.
Results don’t lie. Focusing on where your money is best spent will lead your marketing team and their strategies in the right direction.
If you are not utilizing tools that calculate marketing ROI, budgeting and lead generation, can you accurately rate the effectiveness of your trade show? With online trade show event management software, you will no longer have to struggle with preparation of reports for analysis.
