What do you do with your trade show leads?

How prompt is your sales force when it comes to getting in front of your trade show prospects?

Trade Shows generally are a marketplace for getting new customers, why is it that so many leads are left untouched?

If you divide your leads into categories, and set goals for follow up, you will have a easy to follow plan.  With online event management that has an extensive cost per lead feature, you can precisely target leads and generate reports to see what trade shows are getting you in front of the best audience for your products and services.

The fallacies of why people don’t follow up on trade show leads:

• Attendees will be burned out after the show and won’t be willing to talk

• They won’t remember my company or conversation they saw so many

• I gave them brochures and they have my card

Those are just some of the reasons we have heard throughout the years.  With a lead retrieval systems, the ease of scanning trade show badges when you are with a booth visitor has gotten to be high tech.  There are no excuses for leaving those leads sitting in the bottom of a briefcase.   When your company decides to participate in a trade show, have your follow up plan included in the preparation.

Most companies go into trade shows with an objective,  either a new product or service, using that service or product model for the base of  follow up actions will alleviate some of the frustration.  Have a brain storming session with your marketing department and sales force before the trade show to plan your follow up strategy and structure your lead qualifying process.